Customer success stories

Greenmoods recently switched to Orderchamp Cloud to offer customers a better buying experience and streamline their B2B order process.

With over 15 years experience in the industry, Greenmoods is a leading artificial plant wholesaler, committed to making their price-quality ratio their strength. As they expanded, the necessity to modernize their B2B operations became a necessity. They recently adopted the Orderchamp B2B Portal to offer customers a better digital buying experience, while optimizing their B2B order process.

What strategic goals did Greenmoods have for switching to Orderchamp Cloud?

• Introducing a mobile-friendly B2B Portal that customers actually enjoy using
• Showcasing their full, high-quality artificial plant & flower range in a clear online catalog
• Supporting their good price-quality ratio with a simple customer buying experience

The challenge: differentiating the brand in a crowded market

A key challenge in the B2B space for Kaeso, as the account manager for Greenmoods, is differentiating in a crowded industry.

Greenmoods aims to show prospects that they offer high-quality products at competitive prices. They combine craftsmanship with a passion for interior design. As a reliable wholesaler and partner for resellers , they specialize in supplying high-quality artificial plants that bring any interior or business space to life. They believe that artificial plants are the future of stylish living and working.

In order to make this mission come to live, the B2B buying experience plays a strategic role. They offer personalized advice during the order process, have a physical showroom where B2B buyers can visit and aim to offer fast end-to-end delivery. This is where their previous system fell short in integrating all these different sales and logistical flows, creating the need to find a different solution.

The solution: the B2B Portal

With their new B2B Portal, their customers log into a clean, branded environment where they can easily browse categories, look through products, check previous orders and reorder quickly. The interface is much more visual and mobile-friendly, and this contributes to position Greenmoods as a high-quality artificial plant wholesaler.

“One of the reasons we moved to Orderchamp was to give our customers a really nice experience. When they log in now, they see a clear overview of the catalog, it looks nicer and it’s more mobile-friendly. This is strategically in line with the statement we want to make in the market.”

— Kaeso

Apart from the visual interface, personal contact with the customer and their showroom requires the need for interaction, far beyond just B2B ecommerce. It requires a backend tool that takes away friction in creating personalized orders for the customer, and with Orderchamp's tools - such as the mobile Sales App, but also the recently launched manual order and quoting system, this allows for an integrated experience for their buyers. These orders can be written in the office, in their showroom, or in any other location, as required.

Implementation: Frequent contact with the product team

Greenmoods came from a very different system, and the transition naturally involved some fine-tuning.

What makes this work is the collaboration. Kaeso is in frequent contact with our product owners and recently sat down with their team to go through all the points in detail.

Orderchamp was able to listen to feedback, and implemented some key new features and workflows, that not only fitted Greenmoods, but also benefitted other users in the platform. That is what makes this work - because Orderchamp builds dedicatedly for the wholesale space, they can develop fast and build features that truly matter.

The impact so far: feedback from customers

After the onboarding process and feedback, Greenmoods already sees clear signs of improvement from customers’ feedback.

Customers tell them the portal is much easier and faster to use. It’s simple to look through products, browse categories, check last orders and place new ones. The overall experience feels more modern and efficient.

“We heard back a lot that it’s really easy to look into the products, to browse the categories and to order. The full customer experience is a lot better and a lot quicker. Customers are very positive about it."

— Kaeso

An additional benefit: the growth vehicle Orderchamp Marketplace

At the same time, Greenmoods is building towards its long-term goals: getting more people in the market to know their name, and making sure that when someone sees “Greenmoods” on a label or product page, they immediately think “this is good quality.”

So, apart from onboarding on the B2B Portal, they launched their storefront on the Orderchamp Marketplace, and within 3 days, they had multiple orders from new B2B customers. This immediately showed how good the quality of their products is with regards to their pricepoints.

At Orderchamp, we're supporting this not only with the Portal and Marketplace, but also by telling their story through our channels, so more retailers discover their brand and see what modern artificial plants can look like.

Are you a retailer, wishing to buy qualitative artificial plants at wholesale prices?

Find Greenmoods here:
Website
Instagram

Introduction: A modern solution for a modern brand

Modeus, the design-focused company behind the Jesper Home interior collection, is known across Europe for offering high-quality, timeless home decor. As a trusted brand on the Orderchamp Marketplace since 2019, Modeus has built strong relationships with independent retailers who value both style and service.

But while their product offering was top-tier, their wholesale operations were stuck.

“We knew things had to change when over half of our B2B orders were still coming in manually, even though we had a digital storefront. It was inefficient for us, and our customers didn’t exactly love it either.” Guido - Co-Founder, MODEUS

So, Modeus aimed to optimize wholesale ordering, automate more tasks and reduce manual work. That tipping point sparked a digital transformation that led Modeus to the B2B Portal. 

The challenge: Outdated systems and inefficient workflows

Before launching their B2B webshop powered by Orderchamp Cloud, Modeus relied on another B2B software solution. While functional on paper, the reality was a slow, rigid and disconnected experience for both their internal team and their B2B customers.

Key problems included:

• Slow page performance: frustrating users and reducing conversion

• Limited autonomy: basic updates like pricing or content required external support

• Poor UX: leading to low adoption by retail partners

• Manual ordering: with more than 50% of orders arriving via email or phone

• Lack of flexibility: in setting custom pricing or managing promotions

 “What ultimately convinced me were two things. Firstly, the Orderchamp team gets B2B. You’ve built one of Europe’s leading B2B marketplaces, so you don’t just understand the pain points; you’ve actually lived them. Secondly: you had a clear vision of what a purpose-built ordering tool should look like. And you were committed to building it with customer feedback front and center.” says Guido

The solution: Digitizing wholesale with the Order Portal

When exploring potential solutions, the Orderchamp B2B Portal stood out due to its promise of being easy to set up and specifically designed for B2B needs. The appeal of having a fully branded shop with their own domain was also a significant factor. Furthermore, the potential for the Order Portal to integrate with their existing business systems, such as their ERP Exact Online Handel was very important.

The customisable storefront offered the opportunity to create a branded experience. The promise of easy order processing was also a major draw, allowing retailers to browse and order without manual back-and-forth. As Guido explains: “The Order Portal focuses our customers on placing orders, easily and intuitively. And it gives us full control of the experience.”

Last, features such as the ability to set their own wholesale price lists and managing payments with payment terms efficiently were also important considerations. 

The Order Portal stood out as a purpose-built B2B tool that offered Modeus full control over their wholesale channel without compromising on user experience or brand identity.

So in short:

• Fast implementation with no coding required

• Fully branded storefront, styled to match their look and feel

• Own domain and full customer data ownership

• Custom pricing, order rules, and regional settings

• Simple product syncing from existing systems

• Seamless & fast self-service for retailers, available 24/7

Real impact: Streamlined operations and happier customers

Since going live with their Order Portal, Modeus has seen measurable improvements across operations and customer engagement.

Results at a glance:

• Manual orders reduced from 50% to under 10%, with further reductions expected

• Improved customer adoption and satisfaction, with increased order frequency

• Faster workflows with less time spent on back-and-forth communications

• Greater team focus on growth, product development, and customer service

“It's been night and day. We’ve already seen a significant drop in manual orders, down from over 50%, and we expect that to drop further to just 1% as we continue to roll out further. This is a huge time saver and was one of the key reasons for doing this in the first place. Features like email sign-on (no longer requiring remembering a password) make it so much easier for them to place orders regularly. The Order Portal does exactly what it needs to do, it focusses our customers on placing that order, which is the key reason they log in.” says Guido

What’s next: Continued innovation and integration

As one of the early adopters, Modeus continues to work closely with the Orderchamp product team. Looking ahead, they’re particularly excited about two new features on the roadmap:

1. Sales app (iOS) (Now Available!)

An on-the-go ordering app for sales reps, showrooms, and trade fairs, complete with offline capabilities. Sales reps and agents can access the latest catalog, enter orders, and sync them later without needing a constant wifi connection.

2. Order ingestion & automations

This tool will automatically read incoming PDF or email orders and convert them into draft orders within the Order Portal. It will eliminate manual entry, reduce errors, and unify all order channels in one platform.

“These tools will take our efficiency to the next level, bringing every B2B order, regardless of how it’s received, into one seamless flow.” says Guido

Concluding thoughts: A scalable foundation for B2B growth

The move to the Order Portal has not only helped Modeus modernize its B2B operations but has also strengthened its relationships with retailers through a faster, smarter and more professional experience. 

If you're considering the Order Portal, don’t wait. Sign up today, and go live yesterday, It’s built by people who understand the B2B world, and the value is immediate.

Orderchamp Cloud has now become the central hub for Modeus’ wholesale business, streamlining processes, improving customer experience and supporting their ambitions to scale across Europe and beyond. We can do that for your brand or wholesale business too!

Edelman, a Dutch company with over 125 years of history, has grown from a small cactus nursery into a multi-brand leader in home and seasonal decor. With over 30,000 SKUs across seven brands, they have built a strong reputation in Europe, selling through major retailers such as H&M Home, Maisons du Monde, and Karwei. Known for their trend-driven collections, competitive pricing, and broad assortment, Edelman has consistently adapted to market demands.

As the wholesale industry evolved, Edelman recognized the growing importance of digital B2B sales. In 2022, they partnered with Orderchamp to expand their reach, joining the online Marketplace as a seller, and connecting their digital product catalog to Dropshipping by Orderchamp shortly after. By tapping into Orderchamp’s extensive network of independent retailers, they were able to connect with a broader audience while maintaining the strong customer relationships that define their business.

This case study explores how Edelman leveraged Orderchamp’s Marketplace and Dropshipping solutions to unlock new growth opportunities while maintaining their commitment to quality and exceptional customer experiences.

The challenges of bringing a multi-brand company online

Before partnering with Orderchamp, Edelman had a well-established wholesale business, selling through direct orders, major retail chains, and their own digital portal. However, they had not yet explored the potential of an online B2B marketplace. With a vast catalog and multiple brands to manage, Edelman had unique pre-requisites to ensure that whoever they partnered with could handle the complexity of their business model efficiently and without creating additional work for the team.

Key requirements included:

Orderchamp addressed these challenges by offering: 

Thanks to the option to have multiple storefronts, Orderchamp was able to facilitate a unique presence for each of Edelman’s brands allowing them to distinguish brand-specific orders and set custom shipping & pricing rules per storefront. In addition, the partnership with Orderchamp provided Edelman with the essential tools to manage their expansion efficiently while maintaining a personal connection with their new retail partners. Direct messaging features allowed them to engage with retailers individually, while the centralized backoffice ensured that their entire team could oversee product data, pricing, and inventory without disrupting existing operations.

"I think Orderchamp is truly amazing. I really enjoy working with it. Everything is easy to find and quick to implement. I didn’t need much guidance, and even without prior e-commerce knowledge, the platform is very intuitive and a pleasure to use.” Sophie Vleut Prasse, E-commerce Coordinator

Growing sales with Marketplace & Dropshipping

Once Edelman was fully set up on Orderchamp, they quickly saw results. By joining the Marketplace, they were able to significantly expand their reach and increase brand awareness. While they had already built strong partnerships with large retail chains, Orderchamp introduced them to a new base of smaller, independent retailers—an audience they had not previously accessed at this scale. This expansion allowed them to strengthen their market position and drive additional sales without requiring a significant financial or operational investment.

With Orderchamp’s smart recommendation system connecting brands with suitable retailers selling in the same categories, Edelman received more than 230 orders on the Marketplace in just 2 weeks, all from relevant new business customers. Over the next year, Edelman’s Marketplace storefronts saw an average yearly conversion rate of visit to order of an impressive 7.4%!

As their success on the Marketplace grew, Edelman later expanded into Dropshipping by Orderchamp as an additional revenue stream. With over 30,000 SKUs, managing inventory across multiple sales channels can be resource-intensive. However, because their catalog was already integrated into Orderchamp’s system, enabling dropshipping was a seamless process. With this additional sales channel, they gained access to online retailers who could offer Edelman’s product catalog without the need to purchase and store inventory upfront, thus allowing them to get more of their collections in stores.

Unlike traditional wholesale, dropshipping allowed Edelman to offer their products to retailers with minimal effort. Orders were automatically processed through their existing fulfillment system, meaning that every sale generated through dropshipping required no additional manual work. While individual orders tended to be smaller, the high volume of transactions provided a steady and scalable source of revenue that integrated effortlessly with their existing B2C logistics.

By adding both Marketplace and Dropshipping sales channels on Orderchamp, Edelman was able to successfully grow their business while maintaining the personal relationships that are critical in wholesale. The ability to directly message retailers, curate specialized collections, and offer customer-specific prices and discounts meant that even as they scaled, they could keep their customer experience at the same high level.

Key takeaways

Edelman’s partnership with Orderchamp demonstrates how large, multi-brand companies can successfully scale their B2B operations online. With the right wholesale partner providing automation tools, essential B2B features, and a user-friendly interface, Edelman easily navigated complex catalog management requirements while expanding into new wholesale channels.

Key insights from Edelman’s success:

• Automation is crucial for efficiently managing large product catalogs.

• Orderchamp’s Marketplace and Dropshipping channels helped Edelman add new profitable sales channels while reaching a new, diverse retailer base.

• Maintaining personal customer relationships remains key in wholesale, even in a digital-first approach.

Looking ahead, Edelman plans to further optimize their sales strategy by leveraging Orderchamp’s marketing tools, from brand campaigns to curated collections, to continue growing their market presence. Their experience highlights how Orderchamp’s solutions can meet the challenges of larger brands with more complex catalog requirements, without creating additional maintenance or setup work. 

In this case study, we explore how Home67 leveraged Orderchamp’s sales channels to start selling B2B online, expanding their market reach and expanding their B2B sales touchpoints. After an insightful conversation with Tess, who runs the operations and sales in Home67, we unveil the strategies that have driven their remarkable sales growth since partnering with Orderchamp.

Home67, a now well-known name in the home decor industry, started as Veer Carpets in the Netherlands and Belgium and grew into a recognized lifestyle brand offering home accessories and furniture. Being a family-run business, their B2B sales were mainly done in a more traditional and offline way, going through their showroom and in-person meetings. Thanks to a push from Tess, Home67 started exploring the opportunities of going online, recognizing the need to expand their network, reach new markets, and grow sales in a less-resource intensive way.

Looking for a low-risk way to explore online sales, Home67 turned to Orderchamp as their first digital B2B channel. The marketplace’s no-cure, no-pay model provided an easy way to access new markets without the significant upfront investment of building their own webshop. With support from an account manager and free tech assistance, Home67 quickly launched their storefront. After seeing success in connecting with new retailers, they didn’t hesitate to take advantage of Dropshipping by Orderchamp as soon as the service launched. Since all their product data was already in the Orderchamp system and they were already familiar with dropshipping, the transition was seamless.

Home67's approach to selling online

Home67’s goal was clear: to expand their international reach and visibility. Before opening their first online sales channel with Orderchamp, they first re-evaluated their business operations and online potential.

At the time Home67 partnered with Orderchamp, their processes were semi-automated, with two digital systems in place: a Product Information Management (PIM) system for product data and a fulfillment system linked to their warehouse. These systems provided a basic overview of their operations, but many tasks were still manual, including inventory management, order processing, and handling multiple sales channels separately. Without an integration between their different sales channels, this set up meant they would have to manually update and ensure consistency across all platforms.

Recognizing that they were ready to move online but not fully equipped to digitize every aspect of their business, Home67 needed a partner that could work with their current processes while offering a user-friendly, efficient digital sales solution. Orderchamp stood out as the ideal choice, providing a straightforward platform that allowed them to start selling online with minimal effort, and without needing to change their existing workflows.

Once online, the features within Orderchamp’s backoffice, played a crucial role in helping them to achieve their goals. Here’s how their strategy with Orderchamp unfolded:

• Before publishing their storefront, Home67 performed internal audits on their pricing, product catalog, and shipping options to ensure the most attractive conditions on Orderchamp. This would allow them to be competitive and meet market demands while remaining profitable.

• Once online, they started participating in Orderchamp marketplace events to increase visibility among potential B2B customers and boost sales.

• Additionally, they actively utilized Orderchamp’s marketing tools, such as sending targeted Brand Campaigns to prospective customers about offers and promotions.

• Once Dropshipping by Orderchamp became available, it was a natural next step for Home67 to integrate this channel into their strategy. Since they were already selling through the marketplace, most products and settings could be transferred helping them be up-and-running in just a day.

• They used the Selective Distribution feature to approve retailers for dropshipping through Orderchamp, safeguarding their brand identity.

• From there, they looked at optimizing their strategy such as customizing their product catalogs per sales channel and geographic region to provide competitive pricing and tailored shipping options.

• They then engaged with customers via Orderchamp’s chat function to offer personalized support and enhance their shopping experience.

Achieving growth with a multi-channel strategy

Since partnering with Orderchamp, Home67 has expanded its reach beyond the Netherlands and Belgium, entering new markets like Germany and building a completely new retailer base. Thanks to Orderchamp’s intuitive backoffice, their team can easily manage both marketplace and dropshipping sales channels on a single platform, streamlining operations without requiring major time or financial investments. Even when Tess is on holiday, other team members can easily step in and manage the work. This ease of use has helped Home67 optimize performance and proactively grow their storefront. Home67's dropshipping channel on Orderchamp now accounts for over 50% of their sales.

“Orderchamp is the easiest platform to work with. Its set up is straightforward, simple, and user-friendly, making it easy for anyone on our team to navigate and use.”

This partnership has provided Home67 with the tools to reach an entirely new customer base that they wouldn’t have accessed otherwise, while significantly expanding their brand awareness and driving continuous international growth. They identified three key benefits that have contributed to their 159% sales growth:

The integration of both marketplace and dropshipping solutions through Orderchamp has been essential for Home67 in achieving its goals of expanding its international reach and boosting online B2B sales. This partnership illustrates how the user-friendly tools of Orderchamp allow offline brands to easily introduce and grow additional online channels without the hassle. By leveraging Orderchamp’s solutions, Home67 has not only exceeded their own expectations, but also taken a significant first step toward digitizing its business operations and unlocking new growth opportunities.

The plan was as sales grew to add then their own direct channel with Orderchamp's B2B portal.

Key takeaways

Home67 started as a completely offline supplier of home decoration, selling to their B2B customers through showrooms, tradeshows and direct sales. Since partnering with Orderchamp, they’ve been able to add new online sales channels, growing their business beyond borders quickly and risk-free. Thanks to Orderchamp’s features, like the marketing tools and chat function, they were able to direct the tempo of their own growth. This collaboration positioned Orderchamp as a vital partner in their operations, allowing Home67 to access a previously unreachable customer base and marking an important step toward digitizing their business operations.

The partnership illustrates how manual and digital processes can work together seamlessly. By selling on Orderchamp’s marketplace of 150,000+ verified retailers, Home67 were able to expand their reach and gain access to an entirely new customer base, leading to a significant increase in sales. Furthermore, thanks to Orderchamp’s suite of sales channels, Home67 was able to start dropshipping in no time, giving their customers more ways to buy their products. This collaboration has allowed Home67 to expand their B2B business without requiring significant time or resources, giving them the freedom to focus on what matters most—driving their business forward.

Looking ahead, Home67 is focused on further expanding and automating their processes. They understand that to achieve this, they must digitize more of their operations, a challenge complicated by their extensive product assortment and diverse sales channels. However, they are enthusiastic about this transformation, recognizing the growth potential that fully integrated and automated systems can offer. These systems will streamline operations and enhance overall efficiency.

To kick off their automation journey with Orderchamp, Home67 is working with Orderchamp’s tech support to set up an API connection with their PIM and fulfilment systems. This connection will enable real-time communication of product and order information between their own channels and those of Orderchamp, increasing operational efficiency and decreasing manual work.

Founded in Belgium in 1978 as a family-owned business, Jolipa has grown into a leading wholesaler in the decoration and interior accessories market. Jolipa now exports to over 100 countries, emphasizing high-quality service all while maintaining a family-oriented ethos. Fifteen years ago, they introduced their brand, J-Line, which launches new collections twice a year with the help of trend watchers. Their extensive assortment of 8,000 items includes furniture, decoration, lighting, garden accessories, and more - covering multiple styles like classic, modern, vintage, industrial, Scandinavian, Japandi, etc..

Our retailers were eager to have Jolipa on the Orderchamp marketplace, drawn by the potential to attract more customers by leveraging Jolipa’s well-known brand. So, after being approached at a trade fair by our Sales representatives, Jolipa’s journey on Orderchamp began in 2021 with a soft launch. They quickly followed this up by putting their entire catalog online and “started selling left and right.” By November of 2023, they added Dropshipping by Orderchamp as an extra sales channel, actively promoting Orderchamp as a preferred dropshipping provider to their B2B customers.

Activating the partnership

The partnership started with a visit from our team to Jolipa’s warehouse to align on shared goals and KPI’s of the collaboration. To save time and make Orderchamp’s sales channels as profitable as possible, Jolipa requested a system that would natively speak with their existing integration. Given their extensive catalog, they use ChannelEngine's integration to consolidate orders from their different sales channels into their ERP system, which meant that integrating with Orderchamp required some customizations.

Close collaboration between the Jolipa and Orderchamp commercial and tech support teams became the key to this fruitful partnership. While Orderchamp set everything up to seamlessly integrate Jolipa’s catalogs into, Jolipa offered feedback on automating the integration and Orderchamp’s backend usability. The team at Orderchamp continued to optimize its features, and Jolipa started selling and actively leveraging Orderchamp’s features to optimize their sales. This included:

• Creating monthly special collections.

• Making use of Orderchamp’s brand campaigns feature to send bulk messages about exclusive promotions to their retailers and storefront visitors.

• Going the extra mile to personally onboard new dropshipping partners.

• Participating in online Orderchamp wholesale events, organized with the goal of boosting sales and connecting with new customers.

• Personally messaging retailers with open carts to offer incentives.

• Actively monitoring and acting on their performance through the analytics provided in Orderchamp’s admin, the backoffice.

• Customizing pricing strategies tailored to the different Orderchamp sales channels (dropshipping and marketplace).

Due to all their efforts, Jolipa achieved Star Seller status on Orderchamp, which is given to outstanding suppliers to give them more visibility. Over time, they continued to grow and started reaching the results they were looking for.

“We just try to use all the possibilities that are in the backend.”

Driving success through collaboration

Jolipa has reached a positive ROI and hit their record month in June, during the Warehouse Sale, Orderchamp’s stock clearance event. They have decided to work with Orderchamp for their B2B marketplace sales due to the pleasant partnership, the seamless integration of both direct purchasing and dropshipping, scalability, and the intuitiveness of Orderchamp’s backoffice. This allows them to manage two sales channels within a single platform, while empowering anyone in their team to handle orders, products, and communicate with customers. This close collaboration and automated processes has meant that Jolipa’s team had more time to focus on marketing efforts and growing their Orderchamp storefronts.

With all of Jolipa’s and Orderchamp’s efforts, Jolipa now has over 80% of new buying retailers, continuing to grow in sales month by month, with boosts of 55-180% when joining Orderchamp’s promotional events. According to Jolipa, other highlights of the collaboration include:

The collaboration between Orderchamp and Jolipa reveals the power of partnership: a relationship where both parties benefit, learn from each other, and continuously improve to create a win-win situation. Jolipa helped Orderchamp improve its backoffice by suggesting more tools to manage their product catalog, such as more filtering and bulk editing options. In the meantime, Orderchamp focused on fully automating the sales process, making Orderchamp’s channels quick and efficient. Ultimately, the collaborative efforts between both parties is what rocket launched Jolipa’s success on the marketplace and in Dropshipping by Orderchamp.

Key Takeaways

Jolipa joined Orderchamp with the goal of increasing their visibility and sales while ensuring a positive ROI. The partnership has been a strong base on which they built their success on Orderchamp, with our team enabling Jolipa to automate processes and participate in strategic campaigns effectively. In return, by fully leveraging Orderchamp’s features, Jolipa have achieved impressive growth, experiencing new heights month by month. As Jasper aptly stated, “for me and Tobias, Orderchamp is amazing to work with. Specifically, technically and set-up wise, it’s just the easiest.” This collaboration serves as a great example of optimal cooperation and mutual benefit.

Moving forward, Jolipa is committed to optimizing their operations and fully engaging with Orderchamp’s sales channels. This ongoing dedication positions them to maintain and strengthen their leadership in the wholesale decoration and interior accessories market.

Studio Mirabella, a German design brand founded in 2024, is known for its vibrant postcards, posters, and stationery. What began as a passion project quickly grew into a B2B business. With a commitment to high-quality, sustainable, and ethically made products, Studio Mirabella aimed to expand beyond their local store and reach retailers across Europe.

Before launching as a brand on Orderchamp’s marketplace, Studio Mirabella was already shopping on the platform. They were impressed by the user-friendly interface, easy product discovery, and well-organized wholesale events. These positive experiences convinced them that Orderchamp was the perfect platform to showcase their products and connect with new customers.

Their goal: to establish a strong B2B presence and secure their first wholesale orders. By using Orderchamp as their primary B2B sales channel, Studio Mirabella quickly gained visibility, reached international markets, and saw impressive growth in just a few months. In fact, Orderchamp now accounts for 73% of their B2B sales.

Launching on Orderchamp

Before Studio Mirabella launched their B2B brand, they were already familiar with Orderchamp as buyers. Their positive experience on the platform—appreciating the clear layout, easy product discovery, and well-organized promotional events—made it an obvious choice to use Orderchamp for their own B2B business. This solid foundation gave them confidence in using the platform to launch and expand their B2B business.

Studio Mirabella quickly set up their storefront on Orderchamp, benefiting from a seamless process that allowed them to go live within a short time. The customer support from Orderchamp was crucial, providing quick and effective assistance whenever they had questions or needed help. As Samira-Sophie, the founder, shares, “The process went very smoothly: we were quickly accepted as a brand, could easily set up our products, and were live within a short time.”

They maximized their presence on the marketplace by:

• Setting up a storefront: With a quick and easy setup, Studio Mirabella was able to get their products live and receive their first order within a day.

• Participating in marketplace events & promotions: Joining Orderchamp’s events helped them raise brand awareness and connect with new customers. The easy setup for promotions provided a crucial visibility boost, expanding their reach.

• Personal outreach: They sent handwritten postcards to prospective customers, introducing their B2B offerings on Orderchamp and showcasing their personal touch. Additionally, they used Orderchamp’s Brand Campaigns feature to send promotional emails to both existing and potential customers.

• Using analytics: Studio Mirabella made full use of Orderchamp’s analytics tools to track visitor behavior so that they could optimize their product range, and improve conversion rates. Gaining insights on abandoned carts allowed them to gain valuable insights that helped them make decisions regarding their product assortment.

Early results and next steps

Studio Mirabella’s experience with Orderchamp has exceeded expectations, with rapid growth in customer acquisition and positive feedback from international retailers. 

“We didn't expect that we would achieve such a high level of visibility and gain new customers so quickly as a completely new brand."

In just a few months, they've achieved impressive results:

• Over 900 potential customers were added to their business contact list through events and active
  promotional efforts.

• Their first order came in just one day after launching, and 30% of their orders have come from international retailers in countries such as Belgium, the Netherlands, and Austria.

• A 2.19% conversion rate from visitor to buyer, highlighting the effectiveness of their storefront and outreach.

• 73% of their B2B sales have been generated through the Orderchamp marketplace, a testament to the platform’s vital role in their growth.

These early results reflect the power of leveraging the right platform for growth. By utilizing Orderchamp, Studio Mirabella quickly established a strong B2B presence, gained visibility, and connected with retailers across Europe. Their participation in events further boosted their visibility and sales, proving how even a small brand can stand out during promotional opportunities. The rapid success they experienced highlights the immense potential of B2B marketplaces, particularly when paired with an engaged and proactive approach from the brand.

Looking ahead, Studio Mirabella plans to grow on the platform even more by:

• Increasing their product assortment with new designs and collections.

• Expanding their reach to even more customers across Europe and beyond.

• Launching a new collection in Spring 2025, adding fresh variety and broadening their appeal.

Conclusion and key takeaways

Studio Mirabella’s journey showcases the impact of leveraging the right platform to rapidly grow a new B2B brand. By choosing Orderchamp, they were able to easily establish an online presence and reach a broad audience of retailers across Europe, with minimal effort and cost. Their goal to build brand awareness and secure their first wholesale orders was quickly realized. The combination of engaging in marketplace events, utilizing personalized outreach, and making use of Orderchamp’s powerful analytics tools set them up for success from the start.