Greenmoods, a Rotterdam-based artificial plant wholesaler, uses Orderchamp Cloud to deliver a smoother buying experience and position its “real touch” greenery as the quality standard.
Greenmoods.
Find them here:
Website
Instagram
They use Orderchamp Cloud to:
Offer a mobile-friendly B2B Order Portal that customers actually enjoy using.
Showcase their full, high-quality artificial plant & flower range in an intuitive online catalog.
Communicate the brand quality by improving the customer's buying experience.
The challenge: differentiating the brand in a crowded market
A key challenge in the B2B space for Kaeso, as the account manager for Greenmoods, is differentiating Greenmoods in a crowded industry.
Greenmoods aims to show prospects that they offer high-quality products at competitive prices.
In order to do this, the buying experience plays a strategic role to position the brand and this is where their previous system fell short, creating the need to find a different solution.
The Solution: The B2B Order Portal
With their new B2B Order Portal, their customers log into a clean, branded environment where they can easily browse categories, look through products, check previous orders and reorder quickly. The interface is much more visual and mobile-friendly, and this contributes to position Greenmoods as a high-quality artificial plant wholesaler.
“One of the reasons we moved to Orderchamp was to give our customers a really nice experience. When they log in now, they see a clear overview of the catalog, it looks nicer and it’s more mobile-friendly. This is strategically in line with the statement we want to make in the market.”
— Kaeso
Implementation: Frequent contact with the product team
Greenmoods came from a very different system, and the transition naturally involved some fine-tuning.
What makes this work is the collaboration. Kaeso is in frequent contact with our product owners and recently sat down with their team to go through all the points in detail.
“We have really short lines to discuss the things we need — the things that make our work easier and make it more customer-friendly.”
— Kaeso
The impact so far: feedback from customers
After the onboarding process and feedback, Greenmoods already sees clear signs of improvement from customers’ qualitative feedback.
Customers tell them the portal is much easier and faster to use. It’s simple to look through products, browse categories, check last orders and place new ones. The overall experience feels more modern and efficient.
“We heard back a lot that it’s really easy to look into the products, to browse the categories and to order. The full customer experience is a lot better and a lot quicker. Customers are very positive about it.”
— Kaeso
At the same time, Greenmoods is building towards its long-term goals: getting more people in the market to know their name, and making sure that when someone sees “Greenmoods” on a label or product page, they immediately think “this is good quality.”
We’re supporting this not only with the portal and marketplace, but also by telling their story through our channels, so more retailers discover their brand and see what modern artificial plants can look like.
