A good line sheet makes it obvious what to buy, at what price, and how to order. Below are examples in different styles, with what makes each one work — and a free template to build your own. First, the basics: what a line sheet is.

Example 1 — The minimal grid

A clean grid, one accent colour, prices and SKUs easy to scan. Nothing decorative competes with the information. Why it works: a buyer can compare 40 products in a minute. Best for: large ranges.

Example 2 — The photo-led sheet

Big photography, generous white space, a few hero items per page with price and SKU set quietly beside each. Why it works: the product does the selling and the details are still all there. Best for: design-led brands and new-season launches.

Example 3 — The spreadsheet order form

A functional Excel or Sheets layout with a quantity column, line totals and a minimum order check that calculates as the buyer types. Why it works: the buyer fills it in and sends back something you can actually process. Best for: when the catalog matters more than the styling.

Example 4 — The digital line sheet

Not a file — a live link buyers filter, browse and order from, with their own pricing and real stock. Why it works: it never goes out of date and it takes the order. See digital line sheet vs PDF.

What every good example has in common

• Clear product images, consistent background and crop

• A SKU and variant per line

• Wholesale price and RRP, so margin is visible

• Minimums and terms in plain sight, not in a footnote

• One obvious way to order

• Consistent branding — logo, contact and season on every page

And what the weak ones share: prices "on request", minimums missing, one SKU covering six colourways, and a file named linesheet_final_v4.pdf.

Build your own

Start from the free wholesale line sheet template (Excel, Sheets or Canva), or follow how to make a line sheet. Ready to let buyers order directly? That's line sheet software.

So you have two routes: build it manually from the template, or create it automatically with Orderchamp Cloud, which turns your product catalog into a branded B2B portal with per-buyer pricing, minimums and live stock — a line sheet like Example 4, without designing it.

Frequently asked questions

What should a wholesale line sheet include?

What does a good line sheet look like?

How many products should be on a line sheet?

Can I create a line sheet in Excel or Google Sheets?

Can I create a line sheet in Canva?

What is the difference between a PDF and a digital line sheet?

How can I make a wholesale line sheet for free?