How Greenmoods built their wholesale webshop with the Orderchamp B2B Portal

Greenmoods recently switched to Orderchamp Cloud to offer customers a better buying experience and streamline their B2B order process.

With over 15 years experience in the industry, Greenmoods is a leading artificial plant wholesaler, committed to making their price-quality ratio their strength. As they expanded, the necessity to modernize their B2B operations became a necessity. They recently adopted the Orderchamp B2B Portal to offer customers a better digital buying experience, while optimizing their B2B order process.

What strategic goals did Greenmoods have for switching to Orderchamp Cloud?

• Introducing a mobile-friendly B2B Portal that customers actually enjoy using
• Showcasing their full, high-quality artificial plant & flower range in a clear online catalog
• Supporting their good price-quality ratio with a simple customer buying experience

The challenge: differentiating the brand in a crowded market

A key challenge in the B2B space for Kaeso, as the account manager for Greenmoods, is differentiating in a crowded industry.

Greenmoods aims to show prospects that they offer high-quality products at competitive prices. They combine craftsmanship with a passion for interior design. As a reliable wholesaler and partner for resellers , they specialize in supplying high-quality artificial plants that bring any interior or business space to life. They believe that artificial plants are the future of stylish living and working.

In order to make this mission come to live, the B2B buying experience plays a strategic role. They offer personalized advice during the order process, have a physical showroom where B2B buyers can visit and aim to offer fast end-to-end delivery. This is where their previous system fell short in integrating all these different sales and logistical flows, creating the need to find a different solution.

The solution: the B2B Portal

With their new B2B Portal, their customers log into a clean, branded environment where they can easily browse categories, look through products, check previous orders and reorder quickly. The interface is much more visual and mobile-friendly, and this contributes to position Greenmoods as a high-quality artificial plant wholesaler.

“One of the reasons we moved to Orderchamp was to give our customers a really nice experience. When they log in now, they see a clear overview of the catalog, it looks nicer and it’s more mobile-friendly. This is strategically in line with the statement we want to make in the market.”

— Kaeso

Apart from the visual interface, personal contact with the customer and their showroom requires the need for interaction, far beyond just B2B ecommerce. It requires a backend tool that takes away friction in creating personalized orders for the customer, and with Orderchamp's tools - such as the mobile Sales App, but also the recently launched manual order and quoting system, this allows for an integrated experience for their buyers. These orders can be written in the office, in their showroom, or in any other location, as required.

Implementation: Frequent contact with the product team

Greenmoods came from a very different system, and the transition naturally involved some fine-tuning.

What makes this work is the collaboration. Kaeso is in frequent contact with our product owners and recently sat down with their team to go through all the points in detail.

Orderchamp was able to listen to feedback, and implemented some key new features and workflows, that not only fitted Greenmoods, but also benefitted other users in the platform. That is what makes this work - because Orderchamp builds dedicatedly for the wholesale space, they can develop fast and build features that truly matter.

The impact so far: feedback from customers

After the onboarding process and feedback, Greenmoods already sees clear signs of improvement from customers’ feedback.

Customers tell them the portal is much easier and faster to use. It’s simple to look through products, browse categories, check last orders and place new ones. The overall experience feels more modern and efficient.

“We heard back a lot that it’s really easy to look into the products, to browse the categories and to order. The full customer experience is a lot better and a lot quicker. Customers are very positive about it."

— Kaeso

An additional benefit: the growth vehicle Orderchamp Marketplace

At the same time, Greenmoods is building towards its long-term goals: getting more people in the market to know their name, and making sure that when someone sees “Greenmoods” on a label or product page, they immediately think “this is good quality.”

So, apart from onboarding on the B2B Portal, they launched their storefront on the Orderchamp Marketplace, and within 3 days, they had multiple orders from new B2B customers. This immediately showed how good the quality of their products is with regards to their pricepoints.

At Orderchamp, we're supporting this not only with the Portal and Marketplace, but also by telling their story through our channels, so more retailers discover their brand and see what modern artificial plants can look like.

Are you a retailer, wishing to buy qualitative artificial plants at wholesale prices?

Find Greenmoods here:
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