Kimberley Buurman
From manual Excel workflows to a streamlined B2B ordering experience
We spoke with the team behind Ma Chérie Mon Amour, a Franco-German lifestyle brand founded by a creative couple with a shared passion for design, travel and culture. What started as a creative vision has grown into a distinctive brand that brings humor, elegance and personality into everyday products.
As their business expanded across both B2C and B2B channels, their internal processes struggled to keep up. With Orderchamp Cloud, they found a way to simplify operations, reduce manual work and create a more seamless experience for their retail partners.
Introduction: Ma Chérie Mon Amour
Ma Chérie Mon Amour creates original home and desk accessories designed to brighten everyday routines and bring a sense of joy to the table true to their motto "fait avec humeur" (made with humour).
At the heart of the brand is its founding couple, whose shared creative vision shapes everything from product design to brand identity. Their collections combine contemporary graphics with a playful spirit, resulting in products that feel both elegant and expressive.
The assortment includes premium vinyl placemats, coasters, trays, as well as desk mats and mousepads. Signature themes range from refined calligraphic designs to bold animal portraits, allowing retailers to offer products that stand out while still fitting naturally into modern interiors.
Production is handled on demand, primarily in Germany and with European partners. This approach not only supports sustainability but also gives the brand flexibility to respond quickly to demand without building unnecessary stock.
The challenge: reducing complexity with growth
As the business grew, so did the complexity behind the scenes.
Before Orderchamp Cloud, Ma Chérie Mon Amour managed their B2B orders through a combination of Excel and their accounting system Lexware Office. Orders were received in spreadsheets and then manually transferred into their system to create quotes and confirmations. This created a fragmented workflow that required constant manual input.
“We received all orders through Excel and then had to manually enter them into Lexware Office, so it was double the work.”
At the same time, they were running their B2C operations through Shopify, meaning that orders were split across multiple systems with no central overview.
This setup made it increasingly difficult to scale. Instead of focusing on growing the brand, a significant amount of time was spent on repetitive administrative tasks and error prone processes.
Why Ma Chérie Mon Amour chose Orderchamp Cloud
The team was already looking for a way to professionalise and centralise their operations. Their goal was clear: bring B2C and B2B orders into one structured system and reduce manual handling as much as possible.
Billbee became the operational backbone for managing orders across channels. Orderchamp Cloud added the missing layer by providing a dedicated B2B order portal that connects directly to this setup.
Billbee is a multichannel order and inventory management solution that helps merchants automate their workflows and streamline their e-commerce operations.
Their introduction to Orderchamp came through a personal interaction at a trade show, which quickly turned into a practical solution for their needs.
“Other tools were simply too expensive for a company like ours, especially when you work with multiple sales partners.”
Compared to alternative solutions, Orderchamp Cloud offered the right balance between functionality, usability, and cost. It allowed them to equip both their internal team and external sales partners with a system that is easy to use and quick to adopt.
Implementation was fast and collaboration was easy
The transition to Orderchamp Cloud was smooth, largely because of their existing B2C infrastructure. Product data was already structured and could be transferred directly into the new environment.
This meant they could go live quickly without long onboarding processes or complex data migration.
“We would recommend Orderchamp Cloud for the intuitive design and very fast service - they respond to all issues within 24-48 hours.”
The integration with Billbee made it possible to centralise both B2C and B2B order flows into one operational system. Orders placed through the B2B portal now flow directly into their backend, eliminating the need for manual re-entry and reducing the risk of errors.
At the same time, the setup is still evolving. Inventory management is an area where alignment between systems continues to be refined. Instead of slowing progress, this has led to close collaboration and short feedback loops, ensuring the system continues to improve alongside their needs.
The impact so far: hours saved per day!
The biggest change for Ma Chérie Mon Amour has been the shift from manual work to structured automation.
Where orders previously required multiple steps across Excel and accounting tools, they are now handled within one connected flow. This has significantly reduced operational friction and freed up time across the team.
“Everything has become much easier and faster. We no longer need to maintain Excel lists and compute manual orders.”
For their B2B customers, the experience has also improved. Retailers can browse products, place orders, and manage their accounts independently through the B2B Portal. This reduces the need for back and forth communication and creates a more professional buying experience.
At the last Maison et Objet tradeshow, they used the Sales App to write 100+ orders, which saved them hours of manual work post the tradeshow, and enabled them to start fulfilling orders much faster.
The result is not just efficiency, but also scalability. With a system in place that supports both internal processes and customer experience, the brand is better equipped to grow without adding complexity.
Looking ahead: new collections and more international customers
With a more streamlined operational foundation, Ma Chérie Mon Amour can focus on what matters most: creativity, brand building, and expansion.
The time saved through automation and simplified workflows allows them to invest more energy into developing new collections and strengthening their market position.
“The biggest advantage is the time savings and the ability to focus on other topics.”
Looking ahead, they see Orderchamp Cloud playing a key role in their international growth. The B2B Portal provides a scalable way to work with retailers in new markets, while the marketplace offers additional visibility in regions where they do not yet have established distribution partners.
By combining strong design, flexible production, and a modern B2B infrastructure, Ma Chérie Mon Amour is building a brand that is not only creative, but also operationally ready for the next stage of growth.
Thank you for your trust, team Ma Chérie Mon Amour. We are proud to support your growth and creative vision, and we will continue improving our platform to help you scale even further.
