B2B Portal one year on: how to build a smarter B2B sales ecosystem

One year ago, we introduced the B2B Portal under Orderchamp Cloud: a flexible, branded ecommerce sales front that gives wholesalers full control over their digital purchasing experience. Since then, the B2B Portal has evolved into much more than a private B2B webshop.

Today, brands can combine multiple connected solutions into one streamlined B2B ecosystem — from finding new retailers and automating manual workflows, to taking offline orders at trade shows and scaling through dropshipping.

The result? Less operational work, more sales opportunities, and a smoother buying experience for retailers.

In this article, we’ll look back at how the ecosystem has evolved over the past year, how all solutions fit together, and how brands can use them together most efficiently.

Start with your own branded B2B Portal

At the center of the Orderchamp Cloud ecosystem is the B2B Portal: your own branded wholesale webshop.

Unlike marketplaces, the portal is fully private and brand managed. Wholesalers can customize their selling environment completely to match their branding, domain, and workflows while integrating it with their existing systems such as ERP software, inventory management tools, CRMs, and accounting platforms.

The portal gives retailers a self-service environment where they can:

• Browse collections

• Place wholesale orders

• Reorder products

• Access pricing and stock information

• Manage invoices and order history

Over the past year, the B2B Portal has become significantly more customizable and scalable. Brands can now:

• Add Google Tag Manager integrations

• Track webshop performance and conversion data

• Add external tools or chatbots

• Customize storefront layouts and navigation

• Create a more conversion-focused B2B buying experience

Use the Marketplace to generate new retailer relationships

While the B2B Portal is ideal for existing customers and direct sales, the Marketplace helps brands connect with new retailers across Europe.

The strongest strategy is often combining both:

• Use the Marketplace for customer acquisition and brand awareness

• Use the B2B Portal for managing long-term customer relationships and repeat orders

This combination creates a healthy balance between:

• Growth through visibility

• Ownership through direct channels

It also reduces dependency on traditional sales methods and manual account management that can be costly and time consuming.

Expand your assortment reach with dropshipping

Over the past year, more brands have started combining their B2B Portal with our Dropship automation.

This allows retailers to sell products online without keeping inventory themselves, while brands handle fulfillment directly.

The advantage of connecting dropshipping to your wider ecosystem is that it creates multiple revenue streams from the same product catalog.

A retailer can:

• Discover your brand through the Marketplace

• Test products through dropshipping

• Eventually place larger wholesale orders through your B2B Portal

This creates a natural growth journey for retailers while reducing the barrier to entry for new partnerships.

For brands, it means:

• More product exposure

• Additional online sales channels

• Faster retailer onboarding

• Lower friction for international expansion

Keep selling offline with the Sales App

Wholesale sales don’t only happen behind a desk.

Trade shows, showroom visits, and in-person appointments still play a major role in B2B sales — especially in industries like home, fashion, beauty, and lifestyle.

That’s why the Sales App became an important addition to the Orderchamp Cloud ecosystem this year.

The app allows sales reps to:

• Take orders during client visits

• Sell at trade shows

• Work offline without internet connection

• Create orders without retailers needing portal accounts

• Access live product catalogs and pricing

Instead of manually rewriting paper orders afterward, everything syncs directly into the Orderchamp backoffice, along with your B2B Portal, Marketplace and Dropship orders.

This creates a much smoother workflow between:

• Offline sales

• Digital ordering

• Inventory management

• Backoffice operations

For many brands, this bridges the gap between traditional wholesale selling and modern B2B ecommerce.

Reduce manual work with AI Order Convert

One of the biggest operational improvements over the past year has been the launch of AI Order Convert.

Many wholesale businesses still receive orders through:

• CSV files

• Emails

• Excel sheets

• XML files

• PDFs

Traditionally, these orders had to be manually re-entered into internal systems — a time-consuming process that increases the risk of mistakes.

AI Order Convert automatically transforms these sources into structured orders inside the Orderchamp backoffice.

This means teams spend less time on:

• Manual data entry

• Copy-pasting information

• Correcting order mistakes

• Processing inconsistent file formats

And more time on:

• Sales

• Customer relationships

• Growth

For brands handling large order volumes or working with multiple retailer formats, this can significantly improve operational efficiency.

Why the ecosystem works better together

The biggest shift over the past year is not just the launch of individual features — it’s how all solutions now connect into one ecosystem.

Each solution/ feature supports a different stage of the B2B sales journey:

When combined, brands can create a much more scalable sales infrastructure.

For example:

1. A retailer discovers a brand through the Marketplace

2. They test products through dropshipping

3. A sales rep visits them at their store equipped with the Sales App

4. The retailer later reorders through the branded B2B Portal

5. Existing manual orders are automatically processed through AI Order Convert

Instead of disconnected tools and workflows, everything works together in one connected environment.

How to make the most of the ecosystem

Brands seeing the strongest results are usually the ones treating these solutions as one connected strategy rather than separate tools.

Some practical ways to maximize the ecosystem:

1. Use the Marketplace as your acquisition channel

Focus on visibility, discovery, and attracting new retailers.

2. Turn repeat buyers into portal customers

Move long-term relationships into your branded B2B environment.

3. Use dropshipping as a low-barrier entry point

Allow retailers to test products before committing to wholesale volumes.

4. Equip sales reps with the Sales App

Digitize trade show and showroom sales processes.

5. Automate operational bottlenecks

Use AI Order Convert to eliminate repetitive manual order handling.

6. Track and optimize performance

Use Google Tag Manager integrations and the native Orderchamp backoffice analytics to understand retailer behavior and improve conversion rates.

7. Customize the buying experience

Add chatbots, personalized flows, and branding elements to your branded webshop to create a smoother retailer journey.

One year later: from B2B webshop to complete B2B commerce ecosystem

Over the past year, Orderchamp’s B2B Portal has evolved far beyond a standalone webshop.

It has become a connected ecosystem that helps brands:

• Sell more efficiently

• Reach new retailers

• Automate workflows

• Support offline sales

• Expand digitally without increasing operational complexity

As wholesale continues to digitize, the brands that combine automation, flexibility, and multiple sales channels will be the ones best positioned for long-term growth.

And one year on, that ecosystem is only continuing to grow.