Kimberley Buurman
Step into the enchanting world of Feu des Fleurs, a Swiss-Belgian candle brand where passion meets craftsmanship. In an illuminating dialogue, we delve into the heart of the brand and its founder, Désirée, to explore the essence of entrepreneurship and how they work together with Orderchamp.
Introduction: From passion to scalable brand
Feu des Fleurs traces its origins back to 2015, when founder Désirée picked up candle-making as a creative hobby. What began as a personal passion quickly turned into a growing business after her creations caught the attention of multiple companies in 2017.
Inspired by her travels and a desire for high-quality candles, she set out to create a brand that combines design, fragrance, and craftsmanship. Through continuous experimentation and refinement, Feu des Fleurs has developed a distinctive identity that resonates with modern retailers.
As the brand gained traction, Désirée began looking for ways to expand her reach while keeping the business manageable and aligned with her values.
Challenge: Growing without losing control
Scaling a handcrafted product is not straightforward. Each candle requires careful sourcing, testing, and production, all while meeting strict EU regulations and maintaining consistent quality.
“Sometimes you win, sometimes you learn.”
As demand increased, Désirée faced a key challenge. She wanted to grow her retail presence across Europe, but without adding unnecessary complexity to her operations or compromising the brand’s positioning.
This meant finding a way to expand that would:
Keep production processes efficient and controlled
Avoid large inventory risks
Maintain a strong and consistent brand image
Solution: Building the right retail network
While exploring ways to scale, Désirée was looking for a platform that truly empowers entrepreneurs and supports independent brands in reaching the right audience.
Through Orderchamp Marketplace, Feu des Fleurs found a way to connect with retailers that match their brand. The platform provides visibility in a curated environment and helps build valuable relationships across different markets.
By using Orderchamp, the brand is able to grow its retail network in a structured way, without adding pressure to its production process. This allows Désirée to stay focused on what matters most: creating high-quality products and building a strong brand.
Craftsmanship: Creating the perfect candle
Quality remains at the core of Feu des Fleurs. Each candle is made using coconut or soy wax sourced from trusted suppliers and developed through extensive testing.
Owner Désirée during the candle making process
The brand collaborates with high-end perfume houses to create fragrances specifically designed for candles, ensuring a refined and consistent scent experience.
Sustainability also plays a key role. From reusable jars to thoughtfully designed packaging, every element reflects a conscious approach to product development.
Tips for other entrepreneurs
Désirée believes that starting is often the most important step.
“Just go for it.”
She encourages other entrepreneurs not to wait for perfection, but to learn by doing and adjust along the way.
“Don’t be scared, don’t overthink. You can always change direction and adapt.”
Conclusion: Growing with intention
Feu des Fleurs shows that growth does not have to come at the expense of control. By using Orderchamp Marketplace, the brand is able to expand its reach while maintaining a clear focus on quality and brand identity.
With a strong foundation in craftsmanship and a clear vision for the future, Feu des Fleurs continues to grow in a way that feels both sustainable and authentic.
Thank you for your trust, Feu des Fleurs.
Curious to explore their collection? You can find Feu des Fleurs on Orderchamp, as well as on their website and Instagram.
