Kimberley Buurman
Meet Mars & More, a Luxury Living & Lifestyle. Wendy, the e-commerce manager, shares the brand's story, Orderchamp experience, and future ambitions.
Introduction: expanding a lifestyle brand through digital channels
For home and lifestyle wholesalers, reaching new retailers and markets increasingly depends on strong digital sales channels. Combining an established offline presence with online platforms allows brands to scale faster while staying close to their identity.
We spoke with Wendy Lugtenberg, e-commerce manager at Mars & More, to learn more about the brand’s story, their experience with Orderchamp, and how they are expanding their reach across Europe.
You were already at TICA and now since January also on Orderchamp. How did this collaboration convince you?
We were already working on an online pilot with TICA and Orderchamp had been on our radar for a long time, so this partnership came at the right time. This allowed us to immediately move forward with Orderchamp and put our products online for an even larger audience.
“With our products, people bring nature into their homes.”
A flying start, that's what we can call your first months on Orderchamp. How do you view this success?
We are extremely surprised by our first months on Orderchamp. The fact that we were already at TICA and some retailers already knew our brand and products has certainly contributed to this success. With Orderchamp, we are also reaching a whole new group of retailers, especially from Germany. We monitor this weekly, if not daily, in the dashboard in our back office. It's nice to see that the number of orders from other countries is also increasing.
Mars & More was one of the first brands to use our new Brand Campaigns feature.
It really took off after we sent our first message. Our logistics team suddenly had a lot of extra orders to process. With extra hands, we managed to handle this well. We are very happy with the result of our first message. Next week we will send another message with a different subject to discover what works best for us.
How would you describe the collaboration with our team?
Very smooth! For example, last weekend we had a glitch in our system. The Tech Support team helped us very well to get our products back online as soon as possible. It's nice to have personal contact with the team.
Are there any other updates about your brand that our readers should know?
Absolutely, our spring collection is now live with lots of colour and wild flower prints, among other things. We will also add typically summery products such as water-repellent (outdoor) cushions, seagrass lanterns, and many more new summer products. Although our products actually fit into retailers' stores all year round, these are fun products to add to your summer assortment!
Conclusion: combining offline presence with online growth
Mars & More shows how an established wholesale brand can successfully expand its reach by embracing digital channels. By combining their presence at physical locations like TICA with platforms like Orderchamp, they are able to connect with new retailers and grow internationally.
Their strong start on Orderchamp highlights the value of visibility, data insights, and direct communication with retailers — all key drivers for scaling a B2B business today.
Thank you for your trust, Mars & More — we look forward to supporting your continued growth.
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