Kimberley Buurman
Bazar Bizar grew from a Bali-inspired gift shop into an international home and lifestyle brand. With Orderchamp Cloud, they use the B2B Portal and Dropshipping Automation to support retail partners by making ordering easier, thereby growing their digital wholesale business.
From Bali-inspired gift shop to global lifestyle brand
We spoke with the team at Bazar Bizar during our B2B Next event, a Belgian home and lifestyle brand that grew from a small gift shop inside a restaurant into an international wholesaler with a strong digital-first approach.
Founded in 2017 by Eddy and Pascale, Bazar Bizar started with products sourced from Bali and quickly proved its potential as a home interior brand at trade shows. Today, they sell handcrafted interior products, lighting, cushions, baskets, tableware and home accessories to retailers, boutiques, webshops, hotels, restaurants and hospitality projects around the world.
Their growth has always been built on a clear combination: strong brand storytelling, conscious sourcing and scalable digital sales. With Orderchamp Cloud, Bazar Bizar uses both the B2B Portal and Dropshipping Automation and other solutions by Orderchamp Cloud to make wholesale ordering easier, support their retail partners and keep growing across markets.
“We are very digitally-oriented and that is also one of the keys to the success of the company. Almost all of our orders are placed online, through our own platform and digital marketplaces like Orderchamp, and we see that that’s what the customers want.”
The challenge: keeping up with digital demand while staying flexible
Bazar Bizar has grown fast, but that growth also brought new operational expectations.
Retailers today want more than beautiful products. They expect smooth ordering, reliable stock information, flexibility, faster delivery and support from the brands they work with. For Bazar Bizar, that means combining a strong creative identity with a personalized and scalable B2B buying experience.
Their product range is also highly visual. Because retailers often discover and order products online, Bazar Bizar needs to make the digital experience feel as close as possible to seeing the products in real life. Strong photography, clear product information and an easy ordering flow are essential.
“Good photos and product texts are extremely important, especially with a digital platform where you cannot feel or hold the products. Bad photos will make retailers doubt and there is a good chance that it will stop them from buying.”
At the same time, the brand has moved from larger seasonal launches to smaller, more frequent collection drops. That keeps the offer fresh, but also puts pressure on operations, stock management and order processing.
When asked what all wholesalers should automate, Bazar Bizar’s answer was simple: orders.
The solution: combining all three solutions - Marketplace, B2B Portal and Dropshipping Automation
Bazar Bizar chose to work with Orderchamp Cloud because it matched the way they believe B2B buying is moving: more digital, more efficient and more connected.
Bazar Bizar has set up their B2B Portal to give retailers a professional place to browse products, check availability and place orders online. Instead of relying only on manual sales flows, they can offer a self-service buying experience that works for both new and existing customers.
The B2B Portal supports the way their retailers want to buy today: quickly, digitally and with convenience. Having a portal environment also helps Bazar Bizar present their brand story properly through imagery and storytelling, which they see as a driving reason to buy.
Bazar Bizar also uses the Orderchamp Cloud Dropshipping Automation. This gives them a more flexible way to support webshops and hospitality-focused customers, especially in a market where buyers expect brands to think along with them and help them move faster. By offering their customers the ability to dropship items next to direct purchasing, Bazar Bizar can get retailers to carry more of their catalog in exchange for less inventory risk.
That flexibility matters. Bazar Bizar sees customer care as one of the most important factors in a successful retailer relationship, and they embody that mindset in their own operations. Their buyers need clear communication, reliable ordering and a brand that can support them beyond the first sale.
“Setup and management is very easy via Orderchamp. For example, we have a link with ChannelEngine and some other integrations, and everything comes through automatically. The stock synchronisation is very well organised and it looks good in the backoffice. In addition, Orderchamp is also very customer-friendly.”
By combining the B2B Portal, Marketplace visibility and Dropshipping Automation, Bazar Bizar can serve different types of B2B customers in a way that fits their needs: from boutiques and webshops to restaurants, hotels and hospitality projects.
Additionally, the team is excited for the upcoming tradeshows, where they will use the Sales App to take orders on-site for the first time.
Real impact: more orders, repeat business and a stronger digital sales engine
Orderchamp has helped Bazar Bizar turn digital wholesale into a real growth channel.
The brand sees regular orders coming in through the platform, including repeat orders from retailers. For a company with a wide assortment and frequent new collections, that repeat behaviour is a strong signal: retailers are not only discovering the brand, they are coming back.
“We see orders coming in almost every day through the Orderchamp platform (via multiple channels), so we are very happy with that.”
Their bestsellers reflect the strength of the brand. Bazar Bizar’s lamps have been popular from the beginning and continue to appear in shoots and magazines. Made from reed, raffia and other natural materials, they often serve as statement pieces in interiors. Their “Oh-My-Gee” cushion collection from India, made from 100% cotton, has also performed strongly.
But the impact goes beyond sales. Orderchamp helps Bazar Bizar support the expectations of modern retail buyers: easier online ordering, better stock visibility, faster order processing and more flexibility.
The brand is also clear about where the wholesale industry is heading. They see automation as one of the most important changes for the coming years, especially around order handling. For Bazar Bizar, operational efficiency is not just a backoffice topic - it directly supports a better customer experience. Therefore, they are extremely excited about AI Order Convert - a recently released feature that can convert any file format (email, PDF, XLS) into an order.
That is why their Orderchamp Cloud setup is so important for them. All these solutions help Bazar Bizar reduce friction in the buying process while staying focused on what makes the brand distinctive: atmosphere, craftsmanship and conscious design.
“We are committed to encouraging a sustainable way of living by choosing only sustainable and ethically sourced, natural materials that are recycled, recyclable and environmentally friendly.”
What’s next: more automation, more flexibility and continued international growth
Bazar Bizar continues to grow with a strong international mindset. Their ambition is not just to sell more, but to keep building a brand that retailers trust and want to return to.
They are focused on brand story, customer friendliness and operational efficiency. In their view, these are the ingredients that matter most in today’s wholesale market. Retailers want flexibility and support from the brands they work with, and Bazar Bizar is building its digital setup around that reality.
The team also sees social media as more powerful than trade shows for brand visibility today. That makes the availability of their catalog digitally even more important, as retailers can see a product on social media then purchase it through their portal instantly.
With Orderchamp Cloud, Bazar Bizar has the tools to keep developing that digital wholesale engine. The B2B Portal gives retailers a smooth way to buy from them directly. Dropshipping Automation helps them offer more flexible fulfilment options. Marketplace visibility helps them reach new retailers and strengthen their international presence.
All these solutions help them process incoming orders more efficiently and reduce manual work. The Sales App is next at upcoming trade shows, allowing their team to take orders on-site in a faster and more structured way. Then, they will be using the full Orderchamp B2B suite - let's go!
Are you a retailer or stylist looking for home decor?
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