How Lepelclub is expanding its tableware brand with Orderchamp Cloud

As part of our Live interviews at B2B Next, our exclusive gathering of brands, wholesalers, and partners to discuss the future of wholesale, we spoke with Jill from Lepelclub about building a trend-driven tableware brand, managing fast-changing collections, and creating a more scalable B2B ordering experience.

Introduction: From spoons to a growing tableware brand

Lepelclub started with a simple but distinctive concept: spoons. Since then, the Dutch brand has grown into a broader tableware business with multiple collections and a growing presence across retail, hospitality, and other B2B channels.

As the assortment expanded, the complexity behind the scenes increased as well. Managing collections, keeping stock levels healthy, and staying ahead of trends became increasingly important, especially as Lepelclub continued building a strong brand experience for retailers.

With Orderchamp Cloud, Lepelclub found a way to support both sustainable growth and operational efficiency through a more modern B2B ordering experience.

About Lepelclub

Lepelclub is based in the Netherlands and originally launched with a simple but distinctive concept: selling spoons.

Today, Lepelclub supplies a mix of retailers, hospitality businesses, bars, restaurants, student organizations, festivals, and other B2B customers across the Dutch market and beyond.

Jill explains:

“We started with selling spoons, but now we sell tableware. So we grew into a tableware brand.”

Over time, the company has built multiple collections and developed a recognizable brand identity centered around approachable, trend-driven products.

The challenge: Managing stock, trends, and growth at the same time

As Lepelclub continued to grow, the team faced the challenge many scaling wholesale brands encounter: balancing creativity and expansion with operational control.

One of the biggest challenges was inventory management and staying aligned with fast-moving consumer trends.

Jill explains:

“The most challenging part would always be having the right stock levels, but also trends. We are quite a trendy brand, if I can say that about my own brand, but I would say thinking of newness, like what we are going to launch next.”

At the same time, retailer expectations were changing. Buyers increasingly expected faster delivery, smoother ordering experiences, and more flexibility from brands they work with.

Lepelclub also wanted to continue growing internationally while maintaining profitability and staying selective about where the brand is sold.

The solution: why Lepelclub chose Orderchamp Cloud

For Lepelclub, having the right digital ordering experience became increasingly important as wholesale buying behavior shifted online.

While trade shows still play a role in their business, digital platforms have become just as important for discovering products and placing orders.

Jill describes the current market dynamic simply:

“Hard to choose. I would still do trade shows, but digital platforms as well.”

Orderchamp Cloud gave Lepelclub a way to combine the personal side of wholesale with a more scalable digital experience. Through the B2B Portal, retailers can browse collections, place orders more easily, and reorder products without relying on manual processes.

The company also sees international expansion as a key focus area moving forward, making a scalable digital setup even more important.

When asked to choose between growth and profitability, Jill’s answer was clear:

“Profitability.”

That mindset shaped their approach to wholesale operations as well: investing in systems that help the business grow sustainably rather than adding unnecessary complexity.

Implementation and collaboration

As Lepelclub expanded its assortment, operational structure became increasingly important. Managing multiple collections, seasonal launches, and stock levels requires systems that support both flexibility and efficiency.

Automation and streamlined ordering processes became a clear priority for the business.

When asked what every wholesaler should automate, Jill answered:

“The order system.”

That focus aligned closely with what we introduced through Orderchamp Cloud. By digitizing and simplifying the ordering flow, Lepelclub can reduce manual work while creating a smoother experience for retailers.

The collaboration also supports the brand’s broader ambitions around scaling internationally and maintaining a strong customer experience as order volumes grow.

At the same time, the company remains focused on sustainability. When asked to choose between sustainable packaging or lower prices, Jill immediately chose sustainability.

The impact so far

For Lepelclub, one of the biggest outcomes so far has been the ability to support growth while maintaining the brand identity retailers already recognize.

The company has evolved from a single-product concept into a broader tableware brand with several collections in its assortment.

Jill says:

“We started with one single product and now we have a few collections in our offering, so I’m proud of that.”

Retailers today also expect brands to move faster and offer more convenience than they did a few years ago. According to Jill, speed and flexibility have become increasingly important in wholesale relationships.

“I would say maybe they want to order everything fast. Like that you have everything in stock right now, that you can deliver like next day.”

By creating a more modern ordering experience, Lepelclub is better positioned to meet those expectations while continuing to scale the business efficiently.

An additional benefit: supporting trade show sales with the Sales App

Alongside using Orderchamp Cloud for their B2B ordering flow, Lepelclub also uses the Sales App to support its team during trade shows.

For a brand like Lepelclub, where presentation, new collections, and fast-moving trends play an important role, trade shows remain a valuable moment to connect with retailers in person. The Sales App helps make those conversations more efficient by giving the team an easy way to present products, check information, and support order placement on the spot.

This allows Lepelclub to combine the personal value of trade shows with the convenience of digital wholesale tools. Instead of relying only on follow-up emails or manual order handling after an event, the team can create a smoother and more professional buying experience directly during the sales moment.

At Orderchamp, we’re proud to support Lepelclub not only through the B2B Portal, but also through tools like the Sales App, helping the brand create a more modern and scalable wholesale experience across both digital and in-person sales channels.

Thank you, Lepelclub, for your trust.

Are you a retailer looking for trend-driven tableware and lifestyle products?

Find Lepelclub here:

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