What is Google Analytics

Google Analytics is a web analytics platform that helps businesses understand how visitors interact with their website, webshop or online portal. Brands and wholesalers use Google Analytics to track traffic sources, user behaviour, conversions and campaign performance, so they can make better decisions about marketing, sales and digital growth.

Orderchamp Cloud for Google Analytics

Orderchamp Cloud can work alongside your Google Analytics setup so your B2B sales environment fits into your broader reporting and marketing workflow. Activity from your private B2B Portal, such as page views, product interactions and conversion events, can be measured in Google Analytics to help you understand how retailers engage with your assortment. Orderchamp Cloud manages wholesale price lists, VAT rules, payment terms and minimum order amounts per customer or channel, while Google Analytics supports visibility into customer behaviour and campaign performance.

Example of how Google Analytics works with Orderchamp Cloud

Imagine you use Orderchamp Cloud to sell wholesale through your own B2B Portal. You connect Google Analytics to track how retailers arrive on the portal, which product pages they view and how they move through the ordering journey. A retailer places an order at their agreed price list and payment terms. Orderchamp Cloud applies the correct B2B pricing, VAT setup and order conditions, while Google Analytics helps you analyse the customer journey and identify opportunities to improve conversion.