What is Google Tag Manager
Google Tag Manager is a tag management tool that helps businesses manage tracking codes and marketing tags across their websites without changing the website code for every update. Brands and wholesalers use Google Tag Manager to organise tags for analytics, advertising, conversion tracking and other marketing tools from one central setup.
Orderchamp Cloud for Google Tag Manager
Orderchamp Cloud can work alongside your Google Tag Manager setup so your B2B sales environment fits into your broader tracking and marketing workflow. Tracking tags can be managed through Google Tag Manager to help measure activity on your private B2B Portal, such as page views, product interactions and conversion events. Orderchamp Cloud manages the B2B-specific logic such as wholesale price lists, VAT rules, payment terms and minimum order amounts, while Google Tag Manager supports the tracking setup behind your marketing and analytics tools.
Example of how Google Tag Manager works with Orderchamp Cloud
Imagine you already use Google Tag Manager to manage tracking tags for your D2C webshop. You add Orderchamp Cloud to grow your wholesale sales through your own B2B Portal. A retailer visits your portal, browses products and places a wholesale order at their agreed price list and payment terms. Orderchamp Cloud applies the correct B2B pricing, VAT setup and order conditions, while Google Tag Manager helps trigger the relevant analytics or conversion tags. Your B2B sales flow is managed in Orderchamp Cloud, while Google Tag Manager supports visibility into retailer behaviour and campaign performance.
