Get ready for the Orderchamp Digital Fair

The autumn/winter buying season is about to begin. From 15 to 27 September, the Orderchamp Digital Fair brings retailers and brands together for our online trade show on the Marketplace.

For brands, it is a chance to put your assortment in front of retailers at exactly the moment they are looking for what to stock next. Orderchamp will promote the event across our retailer channels, driving more buying traffic to the Marketplace and giving participating brands more opportunities to be discovered.

Whether you are launching a completely new collection or simply want to give your existing assortment an extra sales push, here is how to make the most of the Digital Fair.

Why participate in the Digital Fair?

A physical trade show gives you a few days to meet buyers. The Digital Fair gives retailers almost two weeks to discover your brand and place an order whenever it suits them.

By participating, your brand becomes part of the event experience on the Marketplace. That means:

• Inclusion in the Digital Fair event filter

• Visibility through Orderchamp campaigns sent to our retailer base of up to 200,000 buyers

• More traffic directed towards participating storefronts

• An extra reason for new and existing retailers to place an order

Participating brands select an exclusive event discount offer to make their assortment even more attractive during one of the busiest buying moments of the season.

Make your storefront ready for more traffic

More visitors only help if your storefront makes it easy for retailers to find something they want to buy.

Before the event starts, take a quick look at your assortment from a retailer's perspective. Are your strongest products easy to find? Are your new arrivals visible? Is everything that appears available actually in stock?

A few small updates can make a big difference.

Create a collection

Give retailers somewhere obvious to start.

Create a collection featuring your new arrivals, seasonal favourites or proven bestsellers. Rather than asking buyers to browse your entire assortment, you can immediately guide them towards the products that are most relevant for the autumn/winter buying season.

This is especially useful if you are not launching a new collection. A well curated selection of existing bestsellers can still give retailers a fresh reason to take another look at your brand.

Check your inventory

The last thing you want during increased event traffic is for retailers to discover that the products they want are no longer available.

Check your inventory before the Digital Fair begins and make sure stock levels are up to date. Pay particular attention to the products you plan to feature in collections, promotions or your event discount.

To ensure that your inventory is always up-to-date, integrate your product catalog to the backoffice for live stock levels.

Give retailers a reason to order now

Retailers joining the Digital Fair will be looking for new autumn/winter products and event offers. Providing a competitive event discount can help turn that browsing traffic into orders. It gives retailers a clear reason to try your brand, add more to their basket or place an order they may otherwise have postponed.

Think about the products you most want retailers to discover and make sure your event offer supports that goal.

Do not wait for retailers to find you

Orderchamp will bring retailers to the Digital Fair, but you can increase your chances of generating orders by inviting buyers yourself too.

This is a particularly good moment to reach out to:

• Prospective customers who have shown interest but have not ordered yet

• Retailers who have not bought from you in a while

• Low-volume customers who could be encouraged to place another order

Invite them to visit your storefront during the Digital Fair and give them a concrete reason to come back, whether that is your autumn/winter assortment, a new collection or your event discount.

Instead of sending a general "come see our brand" message, make the timing part of the reason to act. The Digital Fair gives you a natural buying moment to restart the conversation. Also good to know: when an invited retailer accepts your invitation and creates their free Orderchamp account, they get 10% off their first month of orders and you don't get charged commissions on them either.

Make the most of the buying season

The Digital Fair is designed to bring more retailers onto the Marketplace when they are actively deciding what to stock for the coming season.

Your job is to make sure your brand is ready when they arrive.

Join the event, prepare your storefront, highlight the products you want to sell and invite your own retailer network to take a look. A little preparation before 15 September can help turn the extra visibility of the Digital Fair into new retail relationships and more orders.

Join the Orderchamp Digital Fair and get your storefront ready for the autumn/winter buying season.

Frequently asked questions

When is the Orderchamp Digital Fair?

What is the Orderchamp Digital Fair?

Why should my brand participate?

Does it cost anything to participate?

Do I need to launch a new collection to participate?

Should I invite my own retailers?

How will Orderchamp promote the event?