Eight wholesale brands share how they moved order entry, pricing, stock, and follow-up out of inboxes and into one system — real wholesale digital transformation stories, and the patterns behind them.
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Wholesale used to run on spreadsheets, emailed price lists, phone calls and stacks of paper order forms from trade shows. For a lot of brands, it still does. But the ones growing fastest have quietly rewired how their B2B business works — moving order entry, pricing, stock and follow-up out of inboxes and into a system that runs itself. That shift has a name: wholesale digital transformation.
We talked to eight brands using Orderchamp Cloud about exactly what they changed, and what it got them. Different categories, different sizes, different starting points — but a strikingly similar journey from manual to modern. Here's what each of them did.
Bazar Bizar: one digital setup for every kind of buyer
The Belgian home and lifestyle brand grew from a small Bali-inspired gift shop into an international wholesaler — and did it with a deliberately digital-first mindset. Almost all of their orders are placed online, which meant the buying experience had to do the work their showroom once did.
Bazar Bizar now runs the B2B Portal, Marketplace visibility and Dropshipping Automation together, so they can serve boutiques, webshops, hotels and hospitality projects through a single setup. Stock synchronizes automatically through their ChannelEngine integration, and dropshipping lets retailers carry more of the catalog while holding less inventory risk. As they've shifted from big seasonal launches to smaller, more frequent drops, that automated backbone is what keeps operations from buckling under the pace. For Bazar Bizar, wholesale digital transformation isn't a project — it's the operating model the whole company runs on.
"We are very digitally-oriented, and that is one of the keys to the success of the company. Almost all of our orders are placed online — that's what customers want."
Next up: the Sales App for on-site trade-show ordering, and AI Order Convert to turn any incoming file into an order.
Lepelclub: automate the order system, keep the personal touch
What started as a brand selling spoons is now a full trend-driven tableware business — and with a fast-changing assortment came real pressure on stock and order processing. Asked what every wholesaler should automate, founder Jill's answer was simply: "The order system."
So they did. Retailers now browse collections and reorder through the B2B Portal without manual back-and-forth. At trade shows — still a vital moment for a trend-led brand — the team uses the Sales App to present products and capture orders on the spot, instead of chasing everything down in follow-up emails afterward. For Lepelclub, wholesale digital transformation meant scaling internationally without adding complexity, letting the team stay focused on newness and design.
LOT83: pairing visibility with scalable ordering
One of the earliest brands on Orderchamp, LOT83 built its colorful accessories business on wholesale from day one — and grew bigger abroad than at home. That international momentum started with Marketplace visibility, which put the brand in front of retailers across Europe.
As volumes climbed and collections changed faster, LOT83 layered the B2B Portal on top: a branded, centralized environment where existing retailers browse, reorder and access the latest assortment at any time. Their wholesale digital transformation came from combining the two motions — Marketplace for discovery, Portal for scalable ordering — which reduced manual work and improved stock visibility while letting the brand keep its own identity. It's a model that keeps supporting their international growth.
Ma Chérie Mon Amour: killing double data entry
This Franco-German lifestyle brand had a classic manual bottleneck. B2B orders came in via Excel, then had to be re-typed into their accounting system (Lexware Office) to create quotes and confirmations — double the work — while B2C ran separately through Shopify. Orders were scattered across systems with no central overview.
They fixed it by making Billbee the operational backbone and adding the B2B Portal as the dedicated B2B ordering layer on top. Orders now flow straight into the backend with no re-entry and far less risk of error. At Maison&Objet, they wrote 100+ orders on the Sales App, which let them start fulfilling much faster after the show. Production runs on demand in Europe, avoiding unnecessary stock. Their wholesale digital transformation turned a fragmented, error-prone workflow into one connected flow.
"Everything has become much easier and faster. We no longer need to maintain Excel lists and compute manual orders."
The headline outcome: hours saved per day, and more energy for new collections instead of admin.
Arelo: automation that improves cash flow, not just time
Arelo built a distinctive loose-leaf tea gift concept — now in 650 stores — around a strong social mission, with packing and shipping handled by people who have their own place on the labor market. Growth brought manual invoicing, payment chasing and paper trade-show orders that didn't scale.
Today, 70–80% of retailer orders come through the B2B Portal, now their main sales channel. But the standout part of their wholesale digital transformation is automated payment reminders: they cut manual chasing by roughly 30% and pulled payments in earlier, directly improving cash flow — a real financial gain, not just saved time. The Sales App replaced paper at their three annual trade shows, and a StockitUp integration keeps stock synced across channels to prevent overselling. All of it on a deliberately lean operation built on systems rather than headcount.
The result: around 25% growth, plus a dedicated B2B website now in the works to cleanly separate their wholesale and consumer journeys.
The Lekker Company: one portal, many buyer types
From a kitchen-table cosmetics experiment to shelves in Albert Heijn, Etos and Holland & Barrett — plus hundreds of independent concept stores — The Lekker Company's B2B reality got complicated fast. Mass retailers, distributors and small concept stores all buy very differently, and emailed catalogs and price lists were making neither the team nor its customers happy.
The B2B Portal gave them one branded environment that handles that complexity by design: tiered price lists per customer, volume-based incentives to drive bigger orders, and international weight-based shipping rules, all managed from one place. Orders now arrive structured, with pricing and VAT applied automatically. And the economics made the wholesale digital transformation an easy call — the Portal starts from €49/month versus Shopify Plus at €2,500+.
"Owning your own B2B distribution software doesn't have to eat up all of your margins."
Greenmoods: the buying experience is the brand statement
In the crowded artificial-plant wholesale market, Greenmoods competes on price-to-quality — and decided the buying experience itself should signal that quality. Their old system couldn't tie together their showroom, personal advice and logistics.
They moved to a clean, mobile-friendly, fully branded B2B Portal where customers browse categories, check past orders and reorder quickly. A manual order and quoting tool plus the Sales App let their team write orders in the office, in the showroom, or anywhere else — blending high-touch selling with digital convenience. Here, wholesale digital transformation doubles as brand positioning: a better buying experience is itself the statement Greenmoods wants to make in the market. When they also launched on the Marketplace, orders from new B2B customers came in within three days.
"When customers log in now, they see a clear overview of the catalog, it looks nicer and it's more mobile-friendly. That's strategically in line with the statement we want to make in the market."
Modeus: from 50% manual orders to under 10%
Modeus, the brand behind the Jesper Home interior collection, had a digital storefront — but over half their B2B orders were still arriving by email or phone, on a system that was slow, rigid and required outside help for basic changes.
Switching to the B2B Portal, integrated with their Exact Online ERP, made their wholesale digital transformation immediate: manual orders dropped from 50% to under 10%, with a target of just 1%. Email sign-on removed password friction so retailers reorder easily, and custom pricing and payment terms gave Modeus full control of the experience — all on a fully branded storefront with their own domain and customer data.
"It's been night and day. The B2B Portal focuses our customers on placing that order — which is the key reason they log in."
On the roadmap: the Sales App, and AI Order Convert to convert incoming PDF and email orders into drafts automatically.
The patterns behind the transformation
Eight different brands, and yet the same playbook keeps surfacing. If you're mapping your own move from manual to modern, these are the levers that did the heavy lifting:
Replace unstructured ordering with self-service. This is the anchor in every single story — swapping Excel, email, phone, paper and PDF for a structured B2B Portal where retailers order themselves. Everything else builds on it.
Automate the admin around the order. Pricing and VAT applied automatically, quoting built in, and — as Arelo showed — automated payment reminders that improve cash flow, not just save time.
Sync stock through integrations. ChannelEngine, StockitUp, Billbee, Exact Online — one source of truth through API integrations that prevents overselling and backorders instead of manual stock files.
Digitize the trade-show moment. The Sales App turns in-person events into instant, structured orders, so there's no post-show pile of paperwork and fulfillment starts faster.
Combine discovery with retention. The Marketplace brings new retailers in; the B2B Portal gives them a branded, scalable place to keep ordering. Several of these brands run both as a deliberate two-motion multi-channel model.
Handle real wholesale complexity. Tiered price lists, volume discounts, weight-based shipping and payment terms let one system serve mass retailers, distributors and small concept stores without special-casing each.
And the frontier nearly everyone is moving toward next: AI Order Convert — turning any inbound email, PDF or spreadsheet into an order automatically, so every channel funnels into one clean flow, no matter how the order arrives.
The throughline is simple. None of these brands pursued wholesale digital transformation to chase technology for its own sake. They did it to spend less time on admin and more on what actually grows a brand: product, relationships and reaching new markets.
Ready to move your own wholesale business from manual to modern? Book a free demo of Orderchamp Cloud and see what a purpose-built B2B setup looks like for your brand.
Frequently asked questions
What is wholesale digital transformation?
Where should a brand start with digitizing wholesale?
What results do brands see after going digital?
How do brands handle trade-show orders digitally?
How does automation help with more than just saving time?
Can one system handle different types of wholesale buyers?
How do brands keep stock accurate across channels?