Shopify Plus is one of the best-known ecommerce platforms for scaling online brands. It's powerful, flexible, and widely used by companies that sell directly to consumers. But when wholesale becomes a serious sales channel, many brands start looking for Shopify Plus B2B alternatives.

The reason is simple: B2B ecommerce is not just B2C ecommerce with a login page. Wholesale suppliers need customer-specific pricing, bulk ordering, fast reordering, sales rep tools, payment terms, branded buyer portals, product rules, catalog control, and order automation. They also need a buying experience that fits how retailers, dealers, distributors, and professional buyers actually place repeat orders.

That's where the difference becomes clear. Many large ecommerce platforms were originally built around B2C storefronts and later expanded into B2B. Orderchamp Cloud was built specifically for B2B sales — instead of adapting a consumer-focused system to wholesale workflows, it gives brands and wholesalers a complete B2B sales suite from day one. In this comparison, we look at 5 Shopify Plus B2B alternatives for brands that want to sell more efficiently, reduce manual work, and create a better digital buying experience.

Quick comparison: the best Shopify Plus B2B alternatives

1. Orderchamp Cloud: the best Shopify Plus B2B alternative

Orderchamp Cloud is the best Shopify Plus B2B alternative for wholesale brands, suppliers, and distributors that want a platform built specifically for B2B sales.

Where Shopify Plus is mainly known as a high-growth ecommerce platform for D2C and retail brands, Orderchamp Cloud focuses on the workflows that matter most in B2B: customer-specific pricing, digital order taking, sales rep support, catalog management, reordering, payment flows, and order automation. That makes it especially relevant for brands that aren't just looking for a clean storefront, but for a complete B2B sales system.

With Orderchamp Cloud, brands create a branded B2B Portal where approved customers log in, view the right assortment, see the right prices, and place orders independently. This reduces manual email orders, PDF order forms, and back-and-forth communication — instead of asking your team for price lists, stock updates, or order confirmations, customers serve themselves through a professional buying environment.

Orderchamp Cloud also offers the Sales App alongside the portal, so reps can take orders digitally during showroom visits, trade shows, customer meetings, or in-person appointments. This is a key difference from B2C-first platforms: B2B sales often still happens through relationships, reps, and repeat ordering moments, and Orderchamp Cloud supports that reality instead of forcing every buyer into a standard online checkout.

Another important feature is AI Order Convert, which turns manual orders into digital orders faster. For wholesale teams still receiving orders by email, PDF, or spreadsheet, this removes a large amount of repetitive order entry.

Orderchamp Cloud pricing is also built for predictable B2B growth, with all B2B features included, unlimited business users and customers, and zero commissions. It comes in two transparent plans: Flex from €49/mo (the branded B2B portal for growing brands, pay-as-you-go) and Fixed from €299/mo (the full Cloud suite, GMV-based, adding the Sales App, AI Order Convert, Dropship Automation, and hands-on onboarding). Annual billing saves 16%.

For brands comparing Shopify Plus B2B alternatives, this pricing model matters: Shopify Plus starts at a much higher monthly entry point, while many B2B workflows still require apps, agency work, or custom setup. Orderchamp Cloud includes the tools wholesale brands need without turning every B2B requirement into an extra project — a gap we cover in detail in Shopify Plus B2B limitations for wholesale.

Why Orderchamp Cloud is the strongest B2B choice

Orderchamp Cloud is the strongest choice because it's B2B-first. It's not a B2C platform with added wholesale features — it's designed around how B2B brands sell, manage customers, and process orders.

It supports customer-specific buying experiences, bulk ordering, easy reordering, multilingual portals, branded self-service environments, pricing management including MOQs, customer management, product management, order management, and sales tools in one connected platform. For wholesale suppliers, your B2B Portal becomes more than an online catalog — it becomes a digital sales channel that supports your existing sales team, customer relationships, and operational workflows.

2. BigCommerce B2B Edition

BigCommerce B2B Edition is another strong Shopify Plus B2B alternative, especially for companies that want a scalable ecommerce platform with specific B2B features.

BigCommerce offers B2B functionality such as buyer portals, company account management, credit management, customer-specific experiences, and flexible payment workflows. It's a good option for businesses that want a more ecommerce-led setup while still supporting professional buyers.

The main difference compared to Orderchamp Cloud is the starting point. BigCommerce is a broad ecommerce platform supporting both B2C and B2B, which makes it flexible but also means brands often need to shape the platform around their wholesale process. For companies with internal ecommerce knowledge or agency resources, BigCommerce can be strong — but for wholesale brands that want a ready-to-use B2B sales suite with portal, sales app, and order automation included, Orderchamp Cloud is often the more focused choice.

3. Adobe Commerce (Magento)

Adobe Commerce, formerly Magento, is one of the most established enterprise commerce platforms, often used by larger companies with complex catalogs, multiple markets, and advanced customization needs.

It includes B2B capabilities such as company accounts, custom pricing, shared catalogs, quote workflows, requisition lists, and role-based purchasing — making it powerful for large enterprises that need a highly configurable environment. However, Adobe Commerce is usually heavier to implement and manage, often requiring technical teams, development partners, and ongoing maintenance.

For growing wholesale brands that want to digitize B2B sales faster, Orderchamp Cloud offers a more accessible path. Instead of building and maintaining a custom B2B environment, brands launch a dedicated B2B Portal with essential wholesale workflows already included — connected to their ERP, PIM, or WMS through a native integration layer.

4. Salesforce Commerce Cloud

Salesforce Commerce Cloud is a strong Shopify Plus B2B alternative for large enterprises already working within the Salesforce ecosystem.

Its biggest advantage is the connection with Salesforce CRM, customer data, and enterprise sales processes. For companies with large sales organizations, complex customer journeys, and global commerce teams, Salesforce provides a powerful foundation, and it supports B2B, B2C, and D2C commerce models.

That flexibility is useful for large multi-channel companies, but it also means the platform isn't always the simplest or most focused choice for wholesale brands that mainly need a practical B2B sales portal. For brands that want a more direct B2B-first platform for wholesale ordering, Orderchamp Cloud is often the more practical alternative.

5. Shopware

Shopware is a flexible commerce platform with a strong presence in Europe, often considered by brands that want an open, customizable setup and more control over their digital commerce environment.

Shopware can support B2B use cases through its platform, extensions, and custom development, making it a good fit for companies that want flexibility and have the technical resources to shape the system around their processes. The challenge is that flexibility often comes with extra setup — wholesale brands may need additional configuration, integrations, or development for customer-specific catalogs, pricing rules, order flows, approval processes, and sales rep support.

Orderchamp Cloud takes a more focused approach. Instead of starting with a flexible commerce framework and building B2B logic around it, brands start with a B2B sales suite that already understands wholesale workflows.

Why B2B brands look beyond Shopify Plus

Shopify Plus is a strong platform for many ecommerce brands, offering scale, stability, a large app ecosystem, and a familiar storefront. For D2C brands, it can be a great choice.

But B2B sales works differently. A wholesale buyer doesn't always browse like a consumer — they often already know what they need, want to reorder quickly, expect negotiated prices, need payment terms, and may buy for multiple locations or teams. Sales reps may still be involved, and back-office teams need clean order data. That's why many brands search for Shopify Plus B2B alternatives: they're not only comparing storefront design or checkout performance, but how well each platform supports the complete B2B sales process.

The right B2B platform should help brands answer: Can customers see their own prices and products? Can sales reps place orders digitally? Can repeat buyers reorder quickly? Can the team manage catalogs, pricing, and customers in one place? Can manual orders be reduced? Can the system support growth without constant custom development? For many wholesale brands, Orderchamp Cloud answers these more directly than a B2C-first platform.

What to look for in a Shopify Plus B2B alternative

When comparing Shopify Plus B2B alternatives, the best platform isn't always the one with the longest feature list. It's the one that fits your actual sales process.

A strong B2B ecommerce platform should support customer-specific pricing, custom catalogs, bulk ordering, easy reordering, payment terms, order management, product management, customer management, and integrations with your existing systems. It should also support both self-service and assisted sales — some buyers want to log in and order independently, others still rely on a sales rep, showroom visit, or personal contact.

This is where Orderchamp Cloud stands out. It combines a B2B Portal for customer self-service, a Sales App for sales teams, and AI Order Convert for manual order automation — a combination that reflects how wholesale sales actually happens, across a true multi-channel B2B sales strategy.

Final verdict: Orderchamp Cloud is the best Shopify Plus B2B alternative for wholesale brands

If your business is mainly focused on D2C ecommerce, Shopify Plus can still be a strong option. But if wholesale is becoming a serious growth channel, you need a platform built around B2B from the start — see our full Shopify Plus B2B vs Orderchamp Cloud comparison for a side-by-side breakdown.

Orderchamp Cloud is the best Shopify Plus B2B alternative for brands and wholesalers that want to digitize sales, reduce manual order work, and give customers a professional self-service buying experience. BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, and Shopware are all serious platforms that support B2B in different ways — but most started from broader ecommerce, enterprise commerce, or B2C-led use cases. Orderchamp Cloud is different because it's built specifically for B2B sales.

For wholesale suppliers that want more than a storefront, Orderchamp Cloud is the strongest choice. Explore Orderchamp Cloud or book a demo.

Frequently asked questions

What are the best Shopify Plus B2B alternatives?

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Does Orderchamp Cloud charge commission?

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Is Adobe Commerce better than Shopify Plus for B2B?

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